Digital/Print | Cafe Branding - Sprightly | 2015
What is 'SPRIGHTLY'? According to the Oxford dictionary, sprightly means vivacious, lively, and full of energy!
What does 'SPRIGHTLY' provide? Sprightly mainly aims to borrow an old cliche- health is wealth. Today's lifestyle demands a small but nutritious and healthy food intake. This is where we come in. It's a healthy alternative to an over-saturated world of unhealthy cafes. Sprightly offers a Cafe with nutritional food products in a lounge-style ambiance. Availability of balanced and nutritional food products catering to all age groups under one roof in a fun and light environment.
Here Sprightly stands for eating healthy and organic food.
• This is the simplest the most powerful logo.
• The Spoon forms the stem of the Green tree thus depicting that at Sprightly, we serve Healthy and organic food.
• The colours are very simple yet are very appealing
• Same as the previous, this logo as well has tremendous potential for application in every form, viz. Stationery, Product design, Cafe look and feel, Waiters Uniform, etc.
• The font here gels beautifully with the concept and gives a very playful feel. The round edged son serif font depicts the liveliness of Sprightly.