Print | Campaign Range Rover | 2014
Range Rover is known as one of the best SUV car brands in the world. The cars are known for their 'Off-road abilities·. These cars could take you anywhere you wish to go, ... ANYWHERE.
CONCEPT: One place no one wants to go is HELL. Thus I conceptualized the various difficulties the car would have to overcome in this trip to hell. Unknown terrains, extreme climate, etc. are the few challenges the car would have to overcome as it does here on the middle earth.
RESULT: Dante's Hell, thus, was the perfect map for this concept as it very minutely illustrates all the challenges in the depths of hell. We see the car reaching places no one has ever imagined. That's Range Rover.